Charge What You're Worth: price your work and actually make a profit
If you sell cakes, nails, clothes, candles, photos, designs or classes, and at the end of the month you feel you worked like crazy but the money isn't there, this guide is for you. The problem is rarely selling too little: it's that each sale leaves you less than you think.
- Work out what each product or service really costs you, including the things nobody counts.
- Set a profitable price with a formula that fits on a napkin.
- Raise your prices and answer “that’s expensive” without losing your regular clients.
- Secure checkout on Hotmart
- Instant access
- 7-day guarantee
Flip through the ebook before you buy
These are real pages from the ebook and the bonuses. Tap one to see it full size.
Try the formula from chapter 3
It's the cake example from the ebook. Swap in your own product's numbers and see what you should charge.
The full formula, how to raise prices without losing clients and the Excel calculator are in the ebook.
- It costs you
- $24.36
- Price with your margin
- $34.80
- Rounded
- $35
For people who work hard and earn too little
It's for you if…
- You make products or offer a service and price them by gut feeling or by copying competitors.
- You sell quite a bit, but at the end of the month you don’t know where the money went.
- You are afraid to raise prices because you think clients will leave.
- When someone says “that’s expensive”, you end up giving a discount.
It's not for you if…
- You are looking for an accounting or advanced finance course.
- You already have a costing system reviewed by an accountant every month.
- You expect a magic formula to sell more without changing anything.
8 short chapters, straight to practice
No finance background needed. Just paper, a calculator and one quiet hour.
- 5 signs you are underchargingSo you spot the problem before it closes your business.
- What it really costs youMaterials, your labor, fixed costs and the invisible stuff, with a full example of a cake for 8 people.
- The pricing formulaPrice = total cost ÷ (1 − margin), and the most common mistake: adding the percentage. Services included.
- Check the market without copying pricesA 20-minute exercise to see where you stand against your competitors.
- How to raise prices without losing clientsWhen to do it, 4 steps and a message ready to send.
- What to say when they tell you “that’s expensive”5 answers that work and the one thing you should never do.
- Bundles and packages that raise every sale3 ways to build them without cutting your profit.
- Your 7-day planIn one week, with less than 4 hours in total, you will know how much you make on every sale.
4 bonuses to put it to work today
Pay on Hotmart and get it instantly
- 01Pay on HotmartWith a card, PayPal or the local payment methods Hotmart offers in your country. It is charged in USD as a one-time payment.
- 02Get instant accessHotmart emails you access to the ebook and the bonuses as soon as the payment clears. Download it and read it on your phone or print it.
- 037-day guaranteeIf it is not what you expected, request a refund from your Hotmart account within 7 days. No awkward questions.
Estéfani Torres
Estéfani is the CEO and web designer of Armony Agency, a web design, online store and social media agency in Panama. She works with small business owners, and the question she hears most is always the same: “how much should I charge?”.
She also built Precio Justo and Cotiza Fácil, two free apps to calculate prices and write quotes. This ebook brings together the method behind those tools, explained with everyday business examples.
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FAQ
What format is the ebook?
It is the English edition, a digital ebook you download from Hotmart to read on your phone, tablet or computer, or to print. The pricing calculator works in Excel and Google Sheets.
Does it work if I sell services, not products?
Yes. Chapter 3 shows how to apply the formula to services, and bonus 4 is a guide to charging hourly, per project or per package.
Do I need to know finance or Excel?
No. The math is done with a calculator and the spreadsheet is ready to use: you only fill in the yellow cells.
Does it work in my country?
Yes. The examples are in US dollars, but the formula works the same with any currency. Just swap in your own numbers.
When do I get it?
Instantly. Hotmart emails access to the address you used to buy as soon as the payment clears.
What if it is not for me?
You have a 7-day guarantee. If it is not for you, request a refund from your Hotmart account.
How can I pay?
Hotmart accepts credit or debit cards, PayPal and other methods depending on your country. The price is USD 9.90, one-time.
Keep learning
- Precio Justo, free calculatorEnter materials, time and costs, and it gives you a profitable price.
- How to calculate your selling priceThe formula step by step, with fees and taxes.
- Break-even pointHow many sales you need each month not to lose money.
- How to write a quoteWhat it should include and how to send it on WhatsApp.
Your next sale can bring you real profit
Ebook + calculator + 4 bonuses for USD 9.90. Instant access and a 7-day guarantee on Hotmart.
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