Editorial hero + collection
A full-screen hero featuring the Summer Nights collection and an image gallery that turns scrolling into a lookbook.
A fashion store born in Panama with one clear idea: fewer pieces, more outfits. We dressed it in a warm, minimalist editorial design where every piece feels like a cover shot and buying is as simple as a WhatsApp message.
AURA offers a different way to shop for clothes: a few well-chosen pieces that all work together. The design challenge was to convey that philosophy without looking like just another catalog —to make the website feel as carefully crafted as the pieces.
We chose an elegant serif typeface (Fraunces) over a warm palette of bone and coffee tones, full-screen editorial photography and a featured collection —Summer Nights— that anchors the first visit in a story, not a product list.
A full-screen hero featuring the Summer Nights collection and an image gallery that turns scrolling into a lookbook.
A section showing how 1 piece creates multiple outfits: the brand idea, made visual and easy to grasp.
Frictionless buying with direct WhatsApp pre-orders, an unboxing and reviews section, SEO metadata and a 100% responsive design.
Lookbook
Via WhatsApp
Optimized
Responsive
AURA is a sample of what we can create for your store: a website that sells your style, not just your clothes. Let’s get started.