Plan de Automatic calendar
Generates your month based on how often you post each week, mixing formats and pillars.
For small businesses and creators
Your Instagram month planned in 10 minutes
Pick your niche and how often you post, and get a calendar full of reel, carousel and story ideas, with ready-to-edit captions, hashtags and the holidays that matter in your country.
Free: up to 12 posts per month. No sign-up.
How do you make an Instagram content calendar?
Decide how many times per week you will post (3 to 5 is a good start), spread posts across content pillars —educate, sell, inspire, community and behind the scenes—, give each day a format (reel, carousel, post or story) and a time, write captions with a hook in the first line and add the holidays that matter in your country. Plan de Contenido builds that calendar for you in seconds and you just fine-tune it.
- Define your niche and how many times per week you will post.
- Spread topics across pillars so you are not selling all the time.
- Assign a format and time to each post.
- Write captions with a hook plus hashtags, and mark what is published.
No more “what do I post today?”
Posting consistently is what grows a small account the most. The hard part is having ideas every day.
Ideas for your niche
A bank of 60 ideas adapted to 18 industries: food, beauty, fashion, fitness, health, travel, gardening and more.
Captions with a hook
Every idea comes with a hook, body and call to action, plus 40 hooks to swap the first line.
Rotating hashtags
Hashtag sets from your niche and pillar, with your city and country, without repeating the same ones.
Holidays included
Mother’s Day for your country, Black Friday, Thanksgiving, Christmas and national holidays, already on the calendar.
Export and share
Copy the week, download the month as an image, or send it to Google Calendar and Excel with Pro.
How it works
Tell it about your business
Niche, country, city and how many times per week you want to post (3, 4, 5 or 7).
Generate your month
Get a calendar with ideas balanced across 5 pillars plus your country’s holidays, like Mother’s Day or Thanksgiving.
Fine-tune each post
Edit the caption, swap the hook, rotate hashtags and drag cards to another day if needed.
Organize production
Mark each post as idea, in progress, ready or published, and copy the week for your team.
Post and export
Copy the caption in one tap when you post and, with Pro, send the month to Google Calendar or Excel.
Start free. Grow with Pro.
No contracts: cancel anytime from Hotmart.
Free
$0 forever
- Up to 12 posts per month
- Bank of 15 ideas per niche and 8 hooks
- Editable captions and hashtags
- Drag, duplicate and mark published
- Copy the week and month image (watermarked)
- Not included: Unlimited posts
- Not included: Full bank of 60 ideas and 40 hooks
- Not included: Google Calendar (.ics) and Excel
- Not included: Plan several months ahead
RECOMMENDED
Plan de Contenido Pro
$15 USD / month
Billed monthly. Cancel anytime.
- Unlimited posts every month
- Full bank: 60 ideas and 40 hooks
- Log reach, saves, messages and sales for each post
- Monthly summary: which format and pillar bring you the most reach and sales, with tips for next month (PDF)
- Repeat your best posts next month in one tap
- Your own captions saved as templates
- Export to Google Calendar, Apple or Outlook (.ics)
- Export to Excel/Google Sheets (CSV)
- Calendar image with no watermark
- Plan as many months ahead as you want
Secure checkout with Hotmart: card, PayPal and local methods. Activate Pro inside the app with your purchase email, instantly.
Rather have us do it for you?
We plan, design and publish your content every month, with a results report.
Frequently asked questions
What is a content calendar?
It is your plan for what to post each day: topic, format, time, caption and hashtags. It saves you from improvising and helps you post consistently.
How many times a week should I post?
For a small business, 3 to 5 posts per week is a good starting point. Consistency matters most: 3 every week beats 7 in one week.
What are content pillars?
The main themes of your account. Plan de Contenido uses 5: educate, sell, inspire, community and behind the scenes, so you are not selling all the time and your audience sticks around.
What is the best time to post on Instagram?
It depends on your audience. As a starting point the app suggests reels at 7 p.m., carousels and posts at noon and stories at 9 a.m.; then adjust with your account insights.
How many hashtags should I use?
Instagram allows up to 30. We recommend 8 to 12 relevant ones: the app mixes hashtags from your niche, pillar, country and city, and warns you if you go over.
Does the app post for me?
No. Plan de Contenido helps you plan and write. When the day comes, copy the caption in one tap and post from Instagram or Meta Business Suite, where you can also schedule.
Where is my calendar saved?
In your browser, on this device. No account needed. You can download a backup to move it to another device and, with Pro, export it to Excel or your calendar.
How do I activate and cancel Pro?
Subscribe on Hotmart and tap “Activate Pro” in the app with your purchase email. Cancel anytime from Hotmart.
Keep learning
A step-by-step guide and other free Armony apps for your business.
